Our Mission

In order to better understand our mission, it's important to reflect on our past. Since 1967, the Rosenberg family has proudly served the automotive needs of New England, bringing "family values" to the forefront of car buying. Our operational traditions were created to ensure guests experience not only family values, but honest price transparency and unmatched customer care.

Over the years, we've built a reputation for putting the customer experience above everything else. That's not a sales message or a marketing concept. It's who we are and how we've always done business.

We believe in supporting the community, building a sense of trust, and focusing on getting better through reflection and your feedback. Our goal is to earn your business each and every day and show you firsthand the meaning of Rosenberg family values.

We look forward to welcoming you at any of our thirteen locations.